Tuesday, November 30, 2010

Why Natural Links are Better For Search Engine Optimization

Around my previous post We've discuss concerning Internal inbound links, now Let me discuss with regards to natural links.

Once upon a time the most crucial thing was to get as many links as you could to your website. could website property. Then your website with the best links got to the leading of yahoo. That just isn't the scenario anymore also , you need to ensure they usually are quality backlinks. This article provides you with the dos and don’ts associated with link building.

Google, the leading google search has got very good at detecting the caliber of links and for example unnatural hyperlinks. For of which reason your below type of links won’t job:

Link Farming
This is definitely where anyone join some sort of scheme along with add a piece of code website property. Then right away at all you have a weight of links website property. These methods automatically produce the links as well as aim is to artificially lift your search positions.

Some people assume that if you participate in these schemes you may see a penalty from Google in terms of a cheaper ranking. It truly is my belief which the only penalty might be that they're going to discount that links from a link farm and thus you are generally wasting your energy.

Paid Backlinks

This is really a slightly off white area since Google features started of which buying links to boost your search engine ranking is junk. However they need acknowledged that experts claim people could buy links for advertising purposes. As an example you may well pay to look in the Yahoo directory or to go towards Yell. This really is clearly definitely not spam and must not be considered this way. However make sure you stay clear of buying links the choices help your current SEO work. The odds are these links will be disregarded by way of Google and you will be wasting your hard earned dollars.

However this question is what is a natural website link? Well these are generally basically links world wide web that will be from other sites in which make perception. The web-sites linking for you look like they'd naturally connect to you and they're the links who have the nearly all value. If you are searching to make natural backlinks below will be some best tips:

1.. Create a useful Site

If you have virtually no content in your website exactly why would alternative sites connect to you? You should fill your internet site with the maximum amount of useful plus interesting content as it can be. It might be much easier to get links by doing this.

2. Contact Related Sites

It is a good idea to contact website and blogs that write on the same topic as you and point them to your content. If what you have written is genuinely interesting then there is a high chance they will link to you.

3. Apply Directories
You will find literally many free internet directories available and it requires next to not enough available time to submit your internet site. The extra you put in it on the better and each kind have provides you with a link aimed at your web which will probably count to the search serps rankings.

5. Include Bookmarking Icons

Social bookmarking is very crucial that you search serps rankings so you should make it quite simple for visitors to bookmark ones content. This is definitely great for the reason that your guests do the be good enough.

6. Vary you Links

Get links to various pages as part of your website plus use different link text messages. If this link text will be the same coming from all sites it won’t appearance natural.

Internal Linking For Better SEO

I think most people is aware that probably the most important items in SEO will be the links to your website. On the other hand what exactly about the actual links between pages on the website, how should they support? The goal of the following article is usually to give a person some guidance and ideas on the right way to use inner linking for much better SEO.

We have put with each other some tips that will help you improve the internal connecting both at a user perspective and for search engines like google. The inside links against your website are basically this links through one page of your website for you to another page as part of your website. If you follow the below tips you may find they need significant affect your SEARCH ENGINE MARKETING campaign.

1. Use Text Links for Navigation

This seems obvious however is one thing many websites lose out. Search machines can simply read text and thus if you need them to fully treasure your links you should use text message links. If you would like have pretty buttons in your main navigation system then it is fine and you should include the key page links in a very footer on the website, this may have identical effect.

2. Use the no follow tag

This tag may be added to any link to make sure Google not to count the idea. This is definitely good for the reason that link worth is transmitted across many of the pages in your website over the links this Google finds. If you have some pages that you do not want to get indexed in yahoo but they're just good with regard to visitors then use this tag. This will help with keeping the hyperlink value for the important pages of the website and ensure that all those pages receive ranked yet others don’t.

3. Use Descriptive Anchor text

Then anyone place a link on the website use anchor text that is definitely descriptive along with vary this from article to page. For example, if there is a page that's about web page services then you'll probably decide to use the text Webpage Services within a link then on an additional page make use of the phrase Best Webpage Services. This might help Google to know what the page that you're lining to is focused on.

4. Add links in your content

If you are writing a person's content you will see that you are going to probably reference a diverse topic on the website on content. At all these points increase a text connect to the applicable page that'll enable your visitors to follow that links in addition to help the major search engines to find out what they are about.

5. Home Page Links

Like most websites you may have a link to your house page on every page within your website. This may help to present your home page a excellent link value, however your text you will end up using are going to be Home. Unless you wish your home page to rank for your term Home this is simply not very handy. You gets around the following by sometimes using descriptive text that you would like it to help rank for or create a savings fund no follow tag.

The following tips may most seem simple but can be forgotten by most people. If you simply follow that above tips you'll discover the url value of each of your web sites improves which often will guide your search engine rankings.

Thursday, November 25, 2010

Web Design Guidelines For Search Engine Optimization(SEO)

If you are obtaining a website or Blog presently there a few points that will need to be considered towards account to ensure it is properly developed for search search engines. The aim of this article is to give you some concept of precisely what should be done by web designers to ensure a site is search engine favorable.

There are loads of elements that can be performed to a website to make it optimal for search engines and below are our major tips.

1. Work With An Optimised Url Construction:

It is a good concept to have descriptive urls for your websites with as few trailing slashes as possible. This will help to show the search engines like google what each page is about. Many web developers will use amounts and symbols for each page which means something to them but nothing to anybody else. Stay faraway from this type of url construction.

2. Use Your Title Tag:

Although most of the meta tags are irrelevant now the title tag isn’t. This shows the search engines what your web site is about as they read its title. Make sure you use your keywords in this title.

3. Use CSS:

This allows you to define the layout and design of your page all in one place. This makes it much easier for the search engines to read the information and keeps everything as simple as possible.

4. Use Validated HTML:

Make sure the HTML you use is well structured so that it can be validated. This will make it much easier for the search engines to understand your website and make sense of everything. This is the code that the search engines pay the attention to so make sure it is high quality.

5. Use Image Alt Tags

It is important to know that search engines cannot see images and can only read text. For that reason you need to label the images on your website. You do this by using alt tags within your coding. Make sure your tags use descriptive text and include your keywords.

6. Use A Simple Navigation System

The menu of your website should be easy to understand and consistent from one page to another. This will make it easy for your visitors to understand, as well as the search engines. You should also make sure that you use text links on your website as search engines only read text. This should include your menu bar. Try to use your keyword in your links as well.

7. Use One Keyword/Phrase Per Page

It is important to remember that search engines rank web pages and not websites. For this reason you should split your content and focus on a page at a time. This will allow you to target all of the elements per page and get the most out of your SEO efforts.

8. Limit The Text On Each Page

As mentioned previously, search engines read text when they come to a website. However as with visitors, if it is too long they will not read all of it. We would recommend having between 400 and 600 words on each webpage. Also to ensure your visitors can read it you should use a font size of around 12 and dark text on a light background is best.

9. Use A Site Map

If you have a site map upon your website it will help the search engines to find all of the pages on your website. This means you should be able to get all of the content on your website indexed.

The previously mentioned tips will not get you to the top of the search engines on their very own but they will be a good starting point for any website.

Wednesday, November 24, 2010

Search Engine Optimization and its Features!

After a several days I am blogging today. This day I am very busy with my new blog ISLAMINSIDETHEHEART.com . Today I will write about Search Engine Optimization and its Features! Let's get started.

Search Engine optimization or the SEO, is definitely the technology of increasing traffic of your Website or blog by enhancing upon the internal and external elements which have an effect on the ranking of a search results. It is component of Internet marketing. It is primarily techie in nature. It consists of expertise in Web programming blended with persuasion, business, sales and a love for solving economical puzzle. If you do all this right, you will have a Web site capable of achieving revenue goals while achieving high rankings in the organic sections of search engine results. Building a Web site does not just involve technical, copywriting, link building, Engagement Objects creating™, or search engine submission skills; it involves an intricate blend of in excess of 200 variables woven into the fabric of a Web site and it is difficult to accomplish without the help of a elegant, proven technique and strong proprietary tools.

In advance of you start, you should understand that being among the top 10 rankings in every major search engine and directory results, can be achieved, through continual efforts. Note: URL ranking results change week-to-week from cut-throat competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.

Features of Search Engine optimization:

Initial Analysis:

Despite the fact that search engine optimization is no skyrocket science there is a lot more to it than what some people and even SEO specialists may find hard to figure out where to start. The first thing, what an SEO should do when they start working with a client is, analyze the website in question and produce an initial website SEO analysis report. There are three major reasons as to why it must be done. Every website is specific and should be approached individually. You can’t estimate the amount of work that has to be done and quote the price for it, just by looking at the website. Like any other campaign, SEO efforts need to be completely planned and that is impossible unless you know what you are dealing with.

Keywords Research:

Keyword research is an important feature of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your clients may never find you, resulting in lost dollars and insignificant rankings. By targeting the wrong keyword phrases, you are not only putting valuable advertising dollars at risk, you are also hurling away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay in advance in competition, you can't afford to do that.

Competitor Analysis:

Levels of competition Analysis gives you the comprehensive information about your competitors’ business, strategies, and his clients. Understanding and analyzing competition is a vital part for any successful online business. To tart out an e-business every company has to execute competitive analysis to discover the key areas of competition.

Onpage Optimization:

Website should be well optimized to rank higher in the Search Engine Result Page. Higher is its rank higher would be the attention and the traffic flow. On page optimization plays a vital role in boosting the SERP ranking of a website. Onpage optimization includes Domain name optimization, Meta title, description and keyword optimization, Header tag optimization, Alt tag optimization and Content optimization.

Offpage Optimization:

Off-page optimization refers to factors that affect your Web site or Web page listings in natural search results. These factors are off-site are neither controlled nor coded by you on your page. Examples of off-page optimization include things such as link popularity and page rank.

Offpage optimization has become more important as they place a lot of emphasis and relevance on links. The simple lowdown for offpage optimization is LINKS. LINKS from other websites to yours are the BACKLINKs or INBOUND LINKs are the links with anchor text, that is the keywords from other websites to yours with correct anchor text. LINKs are also important because they provide a way for the search engines bots to find your site.

The greater are the numbers of links pointing to your site, the higher is the search engines ratings for your site. Anchor text provides a way to rate the keywords for your site. As you increase the links with anchor text to your site, the Search Engine increases the ratings of your site for those keywords. It's as simple as that.

If you program your offpage optimization, you can boost your rank in the Search Engines.

Pay attention as to:

• How many sites are linked to yours. The Larger the selection, the better

• What kind of sites they are and whether their topics are related to yours in terms of titles, keywords etc.

• The variety of the Anchor text used.

• Trustrank and Pagerank of the sites linked to yours, that is, if they are trusted by Search Engines or blacklisted)

Social Optimization:

Social media optimization is the hottest buzzword that is capturing the attention of several website lovers. Social media optimization is adding key factors to a website. One of them is, it improves the quality of the content in serving spread information easily across the major social sites for the web managers or designers For, internet is the largest platform for sharing and interacting.

Saturday, November 13, 2010

The History Of Search Engine Optimization

As we know webmaster and content providers began optimizing their websites for getting indexed and also for getting high rank in search engines in the mid of 1990, as the first search engines were cataloging the early web, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Day by day website owners began to recognize the value of having their sites listed on search engine results. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.The first documented use of the term Search Engine Optimization was John Audette  and his company Multimedia Marketing Group as documented by a web page from the MMG site from February, 1997 on the Internet Way Back machine.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Graduate students at Stanford University, Larry Page and Sergey Brin, developed "backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The leading search engines, Google and Yahoo, do not disclose the algorithms they use to rank pages. Notable SEO service providers, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[13] In 2008, Bruce Clay said that "ranking is dead" because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.

In 2007 Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.

In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.

Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. This new approach to search places importance on current, fresh and unique content.

**I do not have too much information about the history of SEO, So I have taken help from the Wikipedia. I have given the source below -

Source: http://en.wikipedia.org/wiki/Search_engine_optimization

                                                                                                      - DJ ARIF
                                                                                     Take Care, Stay Near

Friday, November 12, 2010

What Is Search Engine Optimization (SEO)?

Search engine optimization; Generally called as SEO, the main and tricky process of improving any website or blogs visibility in search engines or search results. It's often considered the more technical part of the art of Web Marketing! SEO is an unpaid or natural search engine listings. Other forms of Search engine marketing(SEM) target paid listings. As I think, the earliar and more frequently a site get appearing in search results lists, the more visitors it wil recieve  from the search engine (Google, Yahoo, Bing etc.). The words I am saying are absolutely true because Search engine optimization help in the promotion of sites and at the same time it also requires some technical knowledge. Seo may target some different kinds of search as like as local search, image search or something else. As I think SEO gives a website (general website, blog etc) web presence.

Because of some some techniques(that are used to promote website) SEO is also called SEO copywriting. SEO makes a website search engine friendly which will bring visitors. Some times many people have done all the techniques of SEO but they didn't get a good rank on search engines because of some mistakes(I will discus about it later).

SEO helps to increase a website popularity and it also increase traffic to a website. Of course, you can be included in paid search results (SEM) for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay. 

As an internet marketing stratagy, search engine optimization considers how search engines (Google, Yahoo, Bing) work and what are people around the whole world are searching for. Optimizing a website might involve editing its content (Article, Information etc.) and HTML(HyperText Markup Language) and associated coding to both increase its relevanse to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Seo can be an one hour job or it can be a permanent activity for increasing website rank in search engines. If you have got any rare niche or keyword for your blog or website, then you do not have a lot to do in order to get high rank in search engines. But if your website or blog contains a common keywords like "Make Money Online", "Free Download" or something else then you need to work very hard but after all you will get a lower rank in search engines. Try some different keywords for your website or blog for better SEO. If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO. 
                                                                                                            -DJ ARIF

                                                                                        Take Care, Stay Near!


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