Friday, November 12, 2010

What Is Search Engine Optimization (SEO)?

Search engine optimization; Generally called as SEO, the main and tricky process of improving any website or blogs visibility in search engines or search results. It's often considered the more technical part of the art of Web Marketing! SEO is an unpaid or natural search engine listings. Other forms of Search engine marketing(SEM) target paid listings. As I think, the earliar and more frequently a site get appearing in search results lists, the more visitors it wil recieve  from the search engine (Google, Yahoo, Bing etc.). The words I am saying are absolutely true because Search engine optimization help in the promotion of sites and at the same time it also requires some technical knowledge. Seo may target some different kinds of search as like as local search, image search or something else. As I think SEO gives a website (general website, blog etc) web presence.

Because of some some techniques(that are used to promote website) SEO is also called SEO copywriting. SEO makes a website search engine friendly which will bring visitors. Some times many people have done all the techniques of SEO but they didn't get a good rank on search engines because of some mistakes(I will discus about it later).

SEO helps to increase a website popularity and it also increase traffic to a website. Of course, you can be included in paid search results (SEM) for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay. 

As an internet marketing stratagy, search engine optimization considers how search engines (Google, Yahoo, Bing) work and what are people around the whole world are searching for. Optimizing a website might involve editing its content (Article, Information etc.) and HTML(HyperText Markup Language) and associated coding to both increase its relevanse to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Seo can be an one hour job or it can be a permanent activity for increasing website rank in search engines. If you have got any rare niche or keyword for your blog or website, then you do not have a lot to do in order to get high rank in search engines. But if your website or blog contains a common keywords like "Make Money Online", "Free Download" or something else then you need to work very hard but after all you will get a lower rank in search engines. Try some different keywords for your website or blog for better SEO. If you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO. 
                                                                                                            -DJ ARIF

                                                                                        Take Care, Stay Near!


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