Thursday, November 25, 2010

Web Design Guidelines For Search Engine Optimization(SEO)

If you are obtaining a website or Blog presently there a few points that will need to be considered towards account to ensure it is properly developed for search search engines. The aim of this article is to give you some concept of precisely what should be done by web designers to ensure a site is search engine favorable.

There are loads of elements that can be performed to a website to make it optimal for search engines and below are our major tips.

1. Work With An Optimised Url Construction:

It is a good concept to have descriptive urls for your websites with as few trailing slashes as possible. This will help to show the search engines like google what each page is about. Many web developers will use amounts and symbols for each page which means something to them but nothing to anybody else. Stay faraway from this type of url construction.

2. Use Your Title Tag:

Although most of the meta tags are irrelevant now the title tag isn’t. This shows the search engines what your web site is about as they read its title. Make sure you use your keywords in this title.

3. Use CSS:

This allows you to define the layout and design of your page all in one place. This makes it much easier for the search engines to read the information and keeps everything as simple as possible.

4. Use Validated HTML:

Make sure the HTML you use is well structured so that it can be validated. This will make it much easier for the search engines to understand your website and make sense of everything. This is the code that the search engines pay the attention to so make sure it is high quality.

5. Use Image Alt Tags

It is important to know that search engines cannot see images and can only read text. For that reason you need to label the images on your website. You do this by using alt tags within your coding. Make sure your tags use descriptive text and include your keywords.

6. Use A Simple Navigation System

The menu of your website should be easy to understand and consistent from one page to another. This will make it easy for your visitors to understand, as well as the search engines. You should also make sure that you use text links on your website as search engines only read text. This should include your menu bar. Try to use your keyword in your links as well.

7. Use One Keyword/Phrase Per Page

It is important to remember that search engines rank web pages and not websites. For this reason you should split your content and focus on a page at a time. This will allow you to target all of the elements per page and get the most out of your SEO efforts.

8. Limit The Text On Each Page

As mentioned previously, search engines read text when they come to a website. However as with visitors, if it is too long they will not read all of it. We would recommend having between 400 and 600 words on each webpage. Also to ensure your visitors can read it you should use a font size of around 12 and dark text on a light background is best.

9. Use A Site Map

If you have a site map upon your website it will help the search engines to find all of the pages on your website. This means you should be able to get all of the content on your website indexed.

The previously mentioned tips will not get you to the top of the search engines on their very own but they will be a good starting point for any website.


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